After approximately 25
years in retail advertising I have to say I have never seen this word, BOGOF.
It looks wrong and it sounds wrong. It’s fun to say BOGO because it’s a nice
simple word that has a bit of a bounce to it, but BOGOF changes everything with
its abrupt F stop.
What is going to happen
when it’s Buy One Get One Half Off? I think we all know it will be called a
BOGO-HO, which for the right items I guess I’d be willing to HO it up but you
don’t even know me, retail store, so don’t go getting up in all my BOGO
business. Don’t try to be creative by adding an F. Accept that BOGO is the best
it’s going to get and specify if it’s free or half off in the copy. Your
creativity is better used elsewhere or possibly not at all.
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